This was a personal project.
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/26feab56-6004-4f52-af02-1141589245d7_rw_1920.png?h=1a9babcf83de6a54646b9bd7981162c4)
The elegant and detailed typeface was chosen to depict the brand assets as a higher end skin care company.
The soft colour palette was chosen to evoke a sense of luxury as well as to further enhance the floral essences which were a component of the brand.
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/62868685-493f-4e0b-aa81-02ffd8b2b345_rw_3840.jpg?h=c746963f5557f38f6009b44a66d2682b)
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/8ae89f51-466d-467b-b098-b183aa43b213_rw_1920.jpg?h=198618a2a3ab3623739c7c01706d6deb)
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/3893b77b-535d-4d91-8f10-9940085d1257_rw_1200.jpg?h=d069a41dc7ad6bfe8d5ec8ce368098fa)
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/1b99b733-fc94-4527-bbc0-cbaca0cfcf80_rw_1920.jpg?h=0fd4da09a2a7dae44d285dd833bd4aa8)
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/f8be2af6-96a4-4686-a377-cc2e007abe5a_rw_1200.png?h=8c00ea232e1877e1cfdfb64d05d92c80)
![](https://cdn.myportfolio.com/9a5229e7-9c02-4d28-83e3-8bb94a258489/4fbfeb15-4860-4862-aa78-32dd70874969_rw_1200.jpg?h=7d4b41f6c59e5a1eb11ac8931346eb0c)
Tools Used: Adobe Photoshop; Adobe Illustrator